Peter Vinci has a reputation in the business as a savvy, tough negotiator on behalf of his clients. He has built personal relationships with media vendors over the past 25 years, and is often able to save his clients from a 25 to 90 percent discount when buying radio, print, outdoor, digital and TV/Cable ad schedules.
According to Peter, “Any client who has worked with a large advertising agency knows that they usually end up with a junior media planner and buyer right out of school who changes every 12 to 18 months. Now we can offer the level of service, placement, below market pricing and added value that is necessary for a successful campaign in today’s overly fragmented and competitive marketplace.”
Peter started working for film production companies and post production facilities in the 80’s, mostly in operational and production capacities. He learned the production side of media, and in the early 90’s in New York, moved into media sales and management for WHTZ-Z100, iHeartMedia, COX Media.
Peter expanded his media buying relationships as media director for an Atlanta based buying service responsible for planning and negotiating integrated marketing campaigns with a mix of TV/Cable, Digital Radio, OOH and Print media for national brands.
According to his clients, Vinci is respected as a knowledgeable, insightful advertising consultant, planning and executing DR and branding campaigns across both digital and traditional channels, providing effective and very efficient performance based marketing campaigns that deliver results.
National Medialink’s process begins with our senior level staff working directly with our clients to gain a thorough understanding of our client’s needs and goals including their demo, customers persona and geographic targeted audience. From there, we collaborate with our clients to recommend and develop media plans and buys that deliver on their specific goals.
Our commitment to utilizing only experienced, senior level staff ensures increased results without an increased ad spend. In most cases, our recommendations enable our clients to reduce their ad budgets by 20% to 40% by removing wasted media and hidden commissions. (To learn more, please view our case studies.)
Our experience on both sides of the advertising spectrum, client management and ad sales enables us to deliver the best of both worlds – strategy and execution. We know the difference between published and real bottom-line media prices, as well as the available inventory. We therefore, know how to peel away the fluff and mark ups typically involved.
At National Medialink, you will only work with the principals and senior level players. As founder, Peter is personally involved with every client and proposal. He ensures you are receiving the best possible rates, excellent placement and added value.
National Medialink’s diverse background includes American Express, Belk Stores, Comcast Spotlight, Ford Dealers, Kroger Grocery, Mattress Firm, Princess Cruise Lines, Regions Bank, Royal Caribbean Cruise Lines, Taco Bell, Team Auto, Toyota, Valvoline, Verizon Wireless and Wachovia Bank to name a few.