Peter Vinci has a reputation in the business as a savvy, tough negotiator on behalf of his clients. He has built personal relationships with media vendors over the past 25 years, and is often able to save his clients from a 25 to 90 percent discount when buying radio, print, outdoor, digital and TV/Cable ad schedules.
According to Peter, “Any client who has worked with a large advertising agency knows that they usually end up with a junior media planner and buyer right out of school who changes every 12 to 18 months. Now we can offer the level of service, placement, below market pricing and added value that is necessary for a successful campaign in today’s overly fragmented and competitive marketplace.”
Peter started working for film production companies and post production facilities in the 80’s, mostly in operational and production capacities. He learned the production side of media, and in the early 90’s in New York, moved into media sales and management for WHTZ-Z100, iHeartMedia, COX Media.
Peter expanded his media buying relationships as media director for an Atlanta based buying service responsible for planning and negotiating integrated marketing campaigns with a mix of TV/Cable, Digital Radio, OOH and Print media for national brands.
According to his clients, Vinci is respected as a knowledgeable, insightful advertising consultant, planning and executing DR and branding campaigns across both digital and traditional channels, providing effective and very efficient performance based marketing campaigns that deliver results.